George Robert shoots GAP commercial with The Cinema Film School

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The Cinema School’s Honors Film Program students shot commercials for GAP this weekend. After post-production, they’ll present them to the brand’s executives, who will pick the best ones.

Director: Malcolm Green

Producer: Juan Balbuena

George Robert with The Cinema Film School students.

The Ghetto Film School (GFS) mission is to educate, develop and celebrate the next generation of great American storytellers.

A non-profit, independent film organization founded 2000 in the South Bronx section of New York City, GFS annually serves 650 emerging artists through its various pre-professional programs. The Fellows Program is our foundation course, a 15-month extracurricular immersion in cinematic storytelling and digital production culminating in a thesis project shot in a foreign location, followed by an industry internship. The Program alumni have gone on to creative positions in film, television, advertising, non-profit, education, politics and other fields.

In partnership with the NYC Department of Education, GFS helped opened The Cinema School in 2009 as the nation’s first film high school. Digital Bodega, a full-service production company, is led by GFS alumni creating commissioned work for major national brands while generating earned income for GFS free programming.

Our student work has been shot and seen across the globe, with award-winning curricula and workshops available online to 400,000+ registered GFS MasterClass series users. Key supporters include top media industry leaders, and directors such as David O. Russell, Lee Daniels, and Spike Jonze.