Red Dress Collection℠ Fashion Show
The Heart Truth® created and introduced the Red Dress℠ as the national symbol for women and heart disease awareness in 2002 to deliver an urgent wake-up call to American women. The Red Dress® reminds and inspires women to take action to protect their heart health. Each February since its launch, the Red Dress symbol has come to life on the runway with the support of the fashion industry and celebrity models at The Heart Truth Red Dress Collection Fashion Show.
This year, The Heart Truth unveiled its eleventh collection of red dresses to kick off New York Fashion Week on February 6, 2013. Several notable celebrities, media personalities, and fashion designers generously joined The Heart Truth to present Red Dress Collection 2013.
The centerpiece of The Heart Truth is the Red Dress℠, which was introduced as the national symbol for women and heart disease awareness in 2002 by NHLBI. The Red Dress® reminds women of the need to protect their heart health and inspires them to take action.
The campaign is especially aimed at women ages 40 to 60, the age when a woman’s risk of heart disease starts to rise. But its messages are also important for younger women, since heart disease develops gradually and can start at a young age-even in the teenage years. Older women have an interest too—it’s never too late to take action to prevent and control the risk factors for heart disease. Even those who have heart disease can improve their heart health and quality of life.